The Story Behind Beyond Marrakech
From My Home to Yours: A Moroccan Journey
THE BEGINNING
A Passion Ignited
I grew up in a home filled with treasures from faraway places. My father traveled the world and often returned with objects full of wonder, while my mother had a love for antique fairs and flea markets, always on the lookout for pieces that told stories and added soul to our home.
As a teenager, I became drawn to the world of handmade textiles: embroidery, weavings, and heirloom fabrics crafted by hand. I especially loved finding old lace at secondhand markets, delicate pieces of forgotten craftsmanship that I would hang in my room like quiet poems on the wall.
Tradition and Community
Over time, I developed a deep fascination for traditional items created by women for domestic use. Not made for sale, but as meaningful expressions of their heritage. These small treasures stirred something in me, and I began collecting. Unaware that this passion would shape the course of my life.
Years later, I built a home in a remote Moroccan village nestled in the foothills, surrounded by Berber communities. It was there that I fell deeply in love with Moroccan rugs, not just as decor, but as soulful works of art infused with memory and meaning.
From Passion to Purpose
Even today, I only purchase what I personally love, as though I’m still collecting for myself.
In 2014, I founded Beyond Marrakech to reach a wider audience and to share Morocco's rich handmade heritage with the world. What began as a personal passion has grown into a global journey, with soulful treasures now finding a new home in over 30 countries.
But Beyond Marrakech is more than a shop, it's an open doorway into a world of texture, tradition and timeless beauty, woven by the hands of Berber women whose stories live on in every thread.
I hope it inspires you, just as it continues to inspire me.
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Connection and Care
At Beyond Marrakech, everything begins with a connection, to the land, to the hands that weave, and to the stories woven into each thread.
Over the years, I've built lasting relationships with Moroccan artisans whose work I deeply admire. These are not transactions, but partnerships rooted in trust, respect and a shared love for keeping traditions alive.
We don't just offer rugs, we carry forward a legacy. Each piece is a reflection of generations of skill and care, made by hand and shaped by history.
Clients often tell us they feel the magic the moment their rug arrives. Whether you fall in love with a vintage treasure or seek something created just for you, we're here to help you find the perfect rug for your home, wherever you are in the world.
Giving Back
At the core of Beyond Marrakech is a mission to give back. By working with local artisans in Morocco, we empower them to breathe new life into the vintage pieces, or weave new rugs using natural fibers and traditional methods.
We’re also committed to teaching young women these ancient crafts, ensuring the art of Moroccan rug-making continues to thrive for generations to come.
In a world of fast production and mass markets, we stand for fair trade, top quality, and the preservation of cultural heritage, values that make every rug a meaningful addition to your home.
